The logic of America still fascinates me. Yeah, I know this is money driven country, but..
What I am talking about now, is the magazine subscription. For example, I enjoy reading National Geographic, leaving alone the fact that their photos and photographers are considered the best. The easiest way not to worry about not missing next issue is of course to subscribe to it. That’s what I do. First year, it was OK- I used the piece of paper in the magazine I bought, got special price, was happy. Next year, I got the renewal suggestion for … 30$. Guess what? If instead of renewing I would buy a new subscription, my price would be what? Whole 19$. I was enraged and e-mailed them about it. I succeeded in getting the price of 19$. This year, situation is less ridiculous, but still… My offer? 19$, doesn’t sound bad at all. But, if I decide to buy a new one, this time is 15$. So I am being punished for being loyal? Doesn’t make sense to me at all.
I am not even mentioning the fact, that the minute I click and buy a new subscription, their Customer Service will send me a subscription renewal offer. For another year. Already. Rigth away, in case I forgot I just did it. And then for another year. I think I am getting up to 6 offers per year. If I react to all of them, I would quickly have a subscription till the end of my life!
Anyway, I am renewing 3 months in advance only. What a waste of money for sending out this notices. My money, I should add.

Technorati Tags: magazine subscription, National Geographic, subscription renewal