Cost of subscription

I already complained on this blog about magazines bugging you all the time to renew subscription. Unfortunately, my favorite National Geographic is among them. The moment I pay additional year, the letters start coming to add yet another. Clearly, in this country subscribing to a magazine generates additional cost to the magazine owner, as a subscriber pays more for his renewal then if he started a new subscription. After all, if I renew in due time about 2 months before my subscription expires, they need to send me 11-12 renewal notices! My theory proved right, when I got this letter from National Geographic.

I am trying to understand, if people are too lazy to just look at the address label to see when their subscription expires? If they did, the obnoxious spamming would stop. My money are better saved on my account, then on magazine’s.

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